Taco Bell & Doja Cat Entice You to Live Mas! (New Music!)

Taco Bell Live Mas

Superbowl LVI is ready to throw down this Sunday! The Bengals and the Rams will go head to head to see who is the best. However, as years past have shown, the game isn’t the only headlining element of the day. The halftime show and the commercials have gained international noteriety that makes them just as watchable as the game!

This Sunday is no different. Expect amazing ads that will entertain us, make us laugh, make us cry or just leave us confused! One in paricular is a very special collab between Taco Bell and Pop sensation Doja Cat!

From: Taco Bell Corp.:

An epic story of liberation starring Doja Cat will air during the fourth quarter of the Big Game with a surprise for fans to score exclusives from the brand!

Doja Cat will star in a Taco Bell commercial debuting her exclusive cover of “Celebrity Skin” by rock legend Hole! The commercial is called “The Grande Escape” and the song features lyrics reworked in partnership with Courtney Love.

But wait, there’s more!

Taco Bell is cooking up more than a FIRE! musical collaboration for the Big Game and will be dropping a major hint for its Rewards Members exclusively inside the Taco Bell app on game day. To avoid missing out, fans would need to sign up for Taco Bell Rewards by February 13 at
11:59PM PST*.

Doja Cat

Doja Cat is super excited to be involved!

“It’s no secret I’m a major Taco Bell fan which has made my role with this campaign all the more fun,” said Doja Cat. “I’ve enjoyed every moment of this campaign, especially the ones where we get to break all the rules, and look forward to continuing collaborating with the brand.”

Set to air during the fourth quarter, “The Grande Escape” serves as an epic story of liberation from conformity and shows Doja Cat alongside others who escape from a clown college in pursuit of discovering Live Más for themselves. The spot is a depiction of the exhilaration and
comfort that comes from honoring and celebrating being different. Known for her award-winning music, authentic and energetic persona and captivating social media presence, Doja Cat is the personification of a generation that praises authenticity, making her the perfect fit for the
campaign.

“The Grande Escape” is just one of many initiatives Taco Bell is known for, another being “Feed the Beat” which helps support emerging artists.

Check out more about Taco Bell here at their popular links, and be sure to tune in Sunday, Feb 13th during 4th quarter!

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